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Why Chum Digital?

Chum the Water (share)

If you haven’t noticed by now, I love to fish. It’s my escape when I need time away and my go-to activity when I’m with my family outdoors. There are a lot of similarities between fishing and my career as a marketer, which is why I chose to build the brand identity you see here today – I hope you like it.

For many, fishing is as easy as hooking up a worm and bobber and waiting to see what hits. I used to be this way, but over the years I’ve found a deep appreciation for the strategy that goes into catching more fish than other anglers on the water. It turns out that water conditions, weather, and the type of insect hatch determine what bait and tackle you should use to have a successful day on the water. 

Furthermore, being mindful enough to know when it’s time to swap out baits as conditions change requires attention and discipline. It’s not a perfect science, but a solid understanding of all external factors and how it impacts the behavior of fish, will give an angler the upper hand on the river. 

Alright, that’s enough about fishing, but the above anecdote is important because Chum Digital applies these same principals in marketing your business to potential customers. So, here’s my promise to you:

  1. I will come prepared with an understanding of your business, industry, and market conditions before each meeting. Just like the weather and water conditions, your business will also change daily and you deserve a digital marketing partner who is willing to do their homework. We will hit the ground running on the first day.

  2. As a team, we will develop a strategy to capture more of your target customers. This may require reaching into the tackle box for marketing tactics that you may not be used to, but trust me, the return on investment will be worth it.

  3. If the bait isn’t working, we’ll switch it up. Your time, money, and end customer are important, and we will pivot quickly if fishing slows.

  4. Data and fee transparency is important. Before work begins, you will know exactly what you are getting for your marketing budget. No hidden agency fees. 

Now, if you’re ready, let’s go fishing.